Chavs are also known as a hooligan culture too.
The hooligan comes from the football and what the hooligan wears.
So chav = football hooligans.
It started from the different hooligan groups for different football clubs.
Wikipedia wrote:
In the 2000s, English football hooligans often wear either clothing styles that are stereotypically associated with the chav subculture, such as items made by Prada, Lacoste, Le Shark and Burberry. This has encouraged Prada and Burberry to withdraw certain garments over fears that their brands are becoming linked with hooliganism.[112] English hooligans have become more advanced in the way they plan their fights, often using Internet forums, mobile phones and text messages. These hooligans often post messages on other hooligan websites to provoke rival gangs into meeting up for fights.[113] Sometimes people at the fights post live commentaries on the Internet
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